Pericallis cruenta

Pericallis cruenta (syns. Senecio cruentus and Cineraria cruenta) is a species of flowering plant in the family Asteraceae, native to La Gomera and Tenerife islands of the Canary Islands. It has a non‑woody growth form and is typically found growing in Tenerife's laurel forests.

With Pericallis lanata it is a parent of the widely cultivated garden plant Pericallis × hybrida, the florist's cineraria. In the past, and continuing today, there has been confusion and debate about the identity and origin of Pericallis × hybrida, with Pericallis cruenta being incorrectly called a 'feral' form of the florist's cineraria.