Verticordia oculata

Verticordia oculata is a shrub which grows to a height of between 20 and 70 cm (0.7 and 2 ft) and sprawls to a width of 0.3–1.0 m (1–3 ft). It has a lignotuber, from which several or many main stems emerge. The leaves are almost circular in shape, 4–11 mm (0.2–0.4 in) in diameter with a distinct white margin, lack a stalk and attach directly to the stem. The flowers are 20–25 mm (0.8–1 in) in diameter and are grouped in a spreading arrangement at the upper parts of the stem on stalks 7–11 mm (0.3–0.4 in) long. The sepals are 9–10 mm (0.35–0.39 in) long and have 12-14 deeply divided, feather-like, silver-white lobes and are lilac to purple at the base. The petals are 7–8 mm (0.3–0.3 in) long, more or less circular in shape with 15 to 18 long, finger-like lobes and are lilac-pink to purple. The colouration of the flower parts contribute to its resemblance to an eye. Flowering occurs between October and December.

Verticordia oculata is found growing with several other species of the genus, in heaths and shrublands, on white, red, and yellow sand. It occurs on sandplains and ridges in the Avon Wheatbelt, Carnarvon, Geraldton Sandplains and Yalgoo biogeographic regions. It has a distribution range north of the Principality of Hutt River to a locality west of the Billabong Roadhouse. Specimens have been recorded near the coast and inland to Yuna.

This small shrub has been described as "spectacularly beautiful" and both it and the hybrid Verticordia 'Wemms find' have horticultural potential. Its branching habit, pale leaves and large flowers are especially attractive but it is not well known in cultivation outside Western Australia, where some examples have grown for more than 14 years. It can be propagated from cuttings but when grown on its own roots, tends to suffer from fungal attack, especially in humid areas such as Sydney. Established plants grown in Western Australia have shown to be frost resistant and have tolerated heavy summer rainfall.

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